The Italian brand Tod’s is unveiling its second store in Miami. The first Tod’s store is located in Bal Harbour, FL. The brand created something very special for the new boutique location in the Miami Design District.
If you ever thought that shopping can become a cultural excursion, Tod’s second store in Miami is bringing it!
The 2,400 square-foot store on 39th Street is a totally new thing. Tod’s famous loafers, totes and limited edition and custom-made pieces are placed in the same room with a rotating artwork collection that is hand-picked by Tod’s creative team. Interior walls can fold in on themselves. It is something like the doors on a closet — but way larger. The store can be transformed into an art gallery in no time. The walls can also be used as a background for digital projects. It’s great hidden place for exhibitions and special events, right?
The mobile wall panels are a 60 feet long projection for art. It all comes from a partnership with the Bass Museum of Art in Miami Beach after sponsoring a 2016 gala and opening party on February 9.
The Miami Design District is an artistic neighborhood. Designer stores are placed right next to contemporary exhibitions. De La Cruz Collection is just a few blocks away. The decision to create such a store makes perfect sense. Given the fact that Tod’s brand is a long-term partner with various artists, we are not surprised.
A chief executive officer of Tod’s — Diego Della Valle — is an art collector and patron. He is commissioning artworks from the artist Vanessa Beecroft and photographer David Bailey. Together with his creative team, Diego Della Valle is selecting artists whose works are going to be presented in the gallery.
Miami’s artist Cristina Lei Rodriguez’s artworks are going to be for sale in Tod’s store. Her works include digital print on silver metallic fabric “Moonscape” and a series of three sculptures, “Crystalized” will be available from February 20. The abstract digital print can be mistaken for floral. Coincidentally, the digital print matches the limited edition, custom loafers Gommino program and leather pieces in peony print.
“It wasn’t as important that Cristina is based here as that she straddles both the art and design worlds, which deepened the connection to the brand and this site-specific project,” said executive director and chief curator for the Bass, Silvia Karman Cubiña.
One wall is also showing a crocodile story for shoes and bags. For example, you will be able to see cocoa backpack ($36,000) and Wave bag in vanilla and blue ombre ($37,000). The customers can see and touch everything kept in mirrored drawers.
The Tod’s new space is designed by architects from New York’s company Bonetti/Kozerski. Both men’s and women’s collections will be available. This is a reflection of the Italian heritage of Tod’s brand.
Tod’s boutiques are always designed in a special way to not only reflect the brand’s heritage, but also its environment. For example, the scale of the New York City flagship or the Tokyo Ito-designed store in Japan’s capital with a glass-enclosed top floor that channels the futuristic vibe of Tokyo.